The Giro d’Italia Women, the first one organised by RCS Sport, finished with the final progression of Elisa Longo Borghini who, in the Maglia Rosa, pulled away from her wheel the world champion Lotte Kopecky, sealing the end of an eight-day duel that kept fans in suspense until the last of the 876.7 km of the race. The Corsa Rosa told many stories, from the return to victory of an Italian athlete 16 years after the last one, to the first historic victories of New Zealand and Mauritius. A story rewarded by the numbers produced on all the medias.
The Giro on TV
There was a clear growth in audience figures for the RAI networks. The comparison with the 2023 edition sees the Corsa Rosa increase its audience on both RaiSport HD and Rai2, where on the latter it exceeds 6% share with an average of over 660k viewers. Particularly impressive are the data of the last two stages, won by Neve Bradbury and Kimberley (Le Court) Pienaar, in which the duel between Longo Borghini and Kopecky kept 865k viewers in front of the television for the Lanciano-Blockhaus (with a 7.7% share) and 970k viewers for the Pescara-L’Aquila (with an 8.9% share), data never reached in the last edition.
A social Giro
Excellent data also for the digital universe. The website www.giroditaliawomen.it recorded 3 million page views for a total of 200.000 unique visitors. On the social channels, launched a few months ago, there were 11 million video views, with 33 million impressions for a total coverage of 20 million unique visitors.
The Media figures
There was also a noticeable increase in media coverage, both on the newspapers and web. There were 156 accredited journalists, representing 109 media outlets. Italy and Belgium, after duelling for the Maglia Rosa, lead the ranking of online articles. The echoes of the victories of nations that have appeared for the first time in the roll of honour, such as New Zealand and Mauritius, have brought the Corsa Rosa to the media around the world. Online publications are up 24% compared to 2023, despite fewer days of racing.
