Suzuki awards Elisa Longo Borghini, winner of the Giro d'Italia Women

Suzuki and RCS Sport honor Italian cycling champion Elisa Longo Borghini, who has won the hearts of fans and proudly represented Italy. Today, at the RCS headquarters, Suzuki celebrated Elisa Longo Borghini with a pink Suzuki Swift Hybrid, created as a unique edition, as a recognition of her victory at the 2024 Giro d’Italia Women, where Suzuki was the official car sponsor. With this accomplishment, Elisa Longo Borghini broke the Dutch dominance that had lasted since 2017, bringing the Maglia Rosa back to Italy. Suzuki celebrates her extraordinary victory, the first in her career at the Giro, with the iconic Swift, as a tribute to the strength, tenacity, and sportsmanship she demonstrated throughout the race. Her determination and talent have made her an icon of women’s cycling.

Quotes

Massimo Nalli, President and CEO of Suzuki Italy: “Suzuki is honored to celebrate Elisa Longo Borghini’s triumph at the 2024 Giro d’Italia Women, in a season to remember, capped by her brilliant podium finish at the World Championships in Zurich. Passion, tenacity and dedication, combined with sporting generosity and determination, make Elisa a role model both as a person and as an athlete. The presentation of this unique pink Giro Suzuki Swift Hybrid is our way of celebrating how these qualities found their ideal culmination in Elisa’s performance, and we wish her even greater success in the future”.

Elisa Longo Borghini: “I am very happy to become an ambassador for a prestigious brand like Suzuki, which supports cycling, and I’m proud to represent the automotive brand chosen by the Giro d’Italia Women, especially after winning it this year. I can’t wait to drive my pink Suzuki Swift!”

Matteo Mursia, Chief Revenue Officer at RCS Sports & Events: “The Giro d’Italia Women has been enhanced by several partners, including Suzuki, one of the internationally recognized car manufacturers. This recognition towards Elisa Longo Borghini, the stunning winner of the Corsa Rosa, demonstrates Suzuki’s close connection to the world of sports, particularly cycling. With this gesture, we pay tribute to the emotions Elisa has given us after writing another memorable chapter in the history of Italian sports. We are confident that this fruitful collaboration can continue in the years to come”.

Shared Values

Suzuki embraces the highest values of sports, particularly those associated with cycling, a discipline that embodies a passion for outdoor activities and respect for the environment. Cycling perfectly represents the principles of fair competition, endurance, and respect for rules and opponents, which have shaped Suzuki Motor Corporation’s long history. Those who participate in this sport are an epitome of perseverance and dedication, demonstrating how unwavering commitment makes it possible to push one’s limits and achieve even the most ambitious goals. Similarly, Suzuki engineers work passionately every day to design and develop reliable, high-performing and eco-friendly cars, motorcycles, and outboard engines.