Suzuki and RCS Sport honor Italian cycling champion Elisa Longo Borghini, who has won the hearts of fans and proudly represented Italy. Today, at the RCS headquarters, Suzuki celebrated Elisa Longo Borghini with a pink Suzuki Swift Hybrid, created as a unique edition, as a recognition of her victory at the 2024 Giro d’Italia Women, where Suzuki was the official car sponsor. With this accomplishment, Elisa Longo Borghini broke the Dutch dominance that had lasted since 2017, bringing the Maglia Rosa back to Italy. Suzuki celebrates her extraordinary victory, the first in her career at the Giro, with the iconic Swift, as a tribute to the strength, tenacity, and sportsmanship she demonstrated throughout the race. Her determination and talent have made her an icon of women’s cycling.
Quotes
Massimo Nalli, President and CEO of Suzuki Italy: “Suzuki is honored to celebrate Elisa Longo Borghini’s triumph at the 2024 Giro d’Italia Women, in a season to remember, capped by her brilliant podium finish at the World Championships in Zurich. Passion, tenacity and dedication, combined with sporting generosity and determination, make Elisa a role model both as a person and as an athlete. The presentation of this unique pink Giro Suzuki Swift Hybrid is our way of celebrating how these qualities found their ideal culmination in Elisa’s performance, and we wish her even greater success in the future”.
Elisa Longo Borghini: “I am very happy to become an ambassador for a prestigious brand like Suzuki, which supports cycling, and I’m proud to represent the automotive brand chosen by the Giro d’Italia Women, especially after winning it this year. I can’t wait to drive my pink Suzuki Swift!”
Matteo Mursia, Chief Revenue Officer at RCS Sports & Events: “The Giro d’Italia Women has been enhanced by several partners, including Suzuki, one of the internationally recognized car manufacturers. This recognition towards Elisa Longo Borghini, the stunning winner of the Corsa Rosa, demonstrates Suzuki’s close connection to the world of sports, particularly cycling. With this gesture, we pay tribute to the emotions Elisa has given us after writing another memorable chapter in the history of Italian sports. We are confident that this fruitful collaboration can continue in the years to come”.
